BizBash “Ideafest” showcases top innovators for top-level event organizers
When you plan an event like a concert, you need to have the best musicians to attract your crowds, but when you have a event for event organizers, everything from food to forums and fun have to be first class. Enter the just ended BIZBASH IDEAFEST, a top innovator and resource hub for the event and meeting industry with its website, magazines and live events.
For first time attendees like this writer, the best advice is to wear tennis shoes and move fast to see and hear it all. So much to see and do. The just ended conference (6-19-13) at the LA Convention Center,Los Angelesfeatured 10 thought leaders and event innovators, who share the latest in event technologies and trends.
“I don’t think of ourselves as innovators, we’re just thinking out of the box with creative, clever ideas in the event industry,” CEO & founder, Elaine Honig of Wine, Women and Shoes, San Francisco told the BizBash audience of designers and event planners.
Honig, an entrepreneur, started in the real estate business before joining Honig Vineyard & Winery. She helped turn a money loosing winery project into a 90,000 case, nationally recognized brand. While she was at Honig, she founded Wine Women and Shoes (WW&S), which has become the fastest growing nonprofit fundraising model in the country. To date, WW&S has raised more than $16 million for their charity partners and awareness in more than 45 cities.
One amazing, showstopper was Caravents Inc’s ambitious production from last year, which included the Total Rewards Launch for Caesars Entertainment, which featured four simultaneous live concert broadcasts, as well as Samsung’s North American launch of the Samsung Galaxy SIII.
“One of my passions right now is using Social Media in events”, explained Cara Kleinhaut, who launched her event production and design firm Caravents Inc. in 2001. TheBeverly Hills based company specializes in charity galas, weddings, personal celebrations, film premieres and corporate events.
“We activate our guest socially and make them brand ambassadors that get millions of impressions, which gets press, the main reason people have events,” said Kleinhaut. She noted that Social Media is critical for all events, which makes her job exciting.
Prior to her events agency, Kleinhaut started her career at Sony Music Entertainment inNew York. Her clients include: Target, ESPN, Piperlime, HBO and titles at Time Inc, Hearst and Conde Nast Publications such as ELLE, InStyle, Essence and W.
And between sessions, everyone was invited to a networking lunch outside with a view of the city, where you had the opportunity to speak directly with the presenters and connect with their peers at tables organized by topics of interest.
The BizBash Ideafest event conference was an event in itself. It had great speakers, great entertainment and exhibits with plenty of delicious free food, drinks and entertainment that started at the convention center West Hall to the Icon across the street to a nightclub inLos Angeles, where event planners could continue to mix it up and exchange ideas all day and night.
“We do lighting and audio visual entertainment décor as a full service company with a huge warehouse of equipment,” he said. “Most kids my age are watching a high school football game or video games at home at night, but I’m planning events with budgets from $200,000 to $1 million,” Gulley also told the BizBash audience, He also designed software for augment reality, where you can walk into a venue and sketch out everything on your iPad so the client can see what they’re getting before each event using Autocad.
The next BizBash event is Oct. 30, 2013,New York, which includes the best of the best in award winning décor and events. Good luck on your entries.